In an unconventional turn of events, Honda is reaching out to Latino millennials by honing into their satirical humor and mocking how brands traditionally approached the hard-to-define demographic. Launching the #UnBuenFit campaign in 2015, Honda pokes fun at advertisers who single out young Hispanics with ready-to-fiesta attitudes.

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http://latino.foxnews.com/latino/money/2014/08/15/spanglish-top-5-hispanic-social-media-campaigns/