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Honda #UnBuenFit Campaign in the Top 5 Hispanic Social Media Campaigns!

In an unconventional turn of events, Honda is reaching out to Latino millennials by honing into their satirical humor and mocking how brands traditionally approached the hard-to-define demographic. Launching the #UnBuenFit campaign in 2015, Honda pokes fun at advertisers who single out young Hispanics with ready-to-fiesta attitudes. [Link to full article]  

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